Universal Music


Digital Marketing & CRM Manager

Universal Music is Sweden’s and the world’s leading music company with representation in 71 countries. With legendary labels such as Def Jam, Capitol Records, Interscope, Island Records and Virgin EMI, Universal Music has a unique mix of new talents, established artists and superstars such as Alesso, Ariana Grande, Billie Eilish, Drake, Eminem, Ghost, Hov1, Imagine Dragons, Justin Bieber, Kate Perry, Kendrick Lamar, Lady Gaga, Norlie & KKV, Oskar Linnros, Post Malone, The Weekend, Tove Lo, Veronica Maggio and many more.

The Position

Universal Music is looking for a professional Digital Marketing & CRM Manager with 2-3 years of experience. You are determined to build awareness and engagement in paid social, activate and grow our artists user base with CRM campaigns. You will be a part of the digital marketing team based in Stockholm.

In this position you will be working closely with the digital marketing team and other internal teams, i.e. project managers and creative in-house agency.

As our Digital Marketing & CRM Manager you will set up and execute paid social campaigns, develop and implement the customer relations strategy and hands on execute CRM campaigns. We are thriving to be innovative and apart from our main CRM channel email marketing we’re looking to explore text messages, social media and messenger bots.

Experience & Skills

To succeed in this position, you are committed to make an impact on fan behavior’s and engagement by setting and implementing the right strategy and tactics for fan marketing communication.

You have experience of working in a combined strategic and operational role and experience of running CRM and paid social campaigns. You know what strategy to use when creating engaged and lasting relationships between our artists and their fans. Being fluent in Swedish and English is required.


  • Planning and executing paid social campaigns
  • Develop and implement strategic communication within CRM
  • Review existing communication with intention to come up with projects on how to improve and increase its contribution to our marketing and business goals
  • Follow-up on contribution based on KPI’s around awareness, engagement activation and data acquisition
  • Identifying opportunities and build growth
  • Collaborate with internal teams i.e. project managers, creative inhouse agency or peers in digital marketing
  • Be updated on trends and eager to find new channels and technology to improve communication
  • Making sure that we are utilizing our marketing tools to get maximum return in awareness, engagement and data acquisition
  • We believe that you have a minimum of two years of experience from digital marketing and CRM campaigns and preferably experience from relevant marketing software i.e. Dotdigital and paid social tools like Facebook Ads Manager, Google Ads, Smartly etc.


Universal Music is always looking for an exceptional talent ready to take our CRM and paid social to the next level. We have the ambition to fill the position as soon as we find the right candidate. If you think this sounds exciting, send your application in Swedish or English as soon as possible.

Data Analyst to our office in Stockholm

Universal Music is Sweden’s and the world’s leading music company with representation in 71 countries. With legendary labels such as Def Jam, Capitol Records, Interscope, Island Records and Virgin EMI, Universal Music has a unique mix of new talents, established artists and superstars. Among our international artists are names such as Ariana Grande, Astrid S, Drake, Florence + The Machine, Julia Michaels, Justin Bieber, Kanye West, Katy Perry, Kendrick Lamar, Lana Del Rey, Liam Payne, Lorde, Metallica, Post Malone, Rihanna, Sam Smith, Taylor Swift and The Weeknd.

In the role of Data Analyst in the Insights & Analytics team, you are part of one of the most important features of Universal Music – through analysis and data, ensure that each department has the right information for decision-making. With the Senior Analyst, you will work cross-functionally with delivering data-driven insights throughout the organization, with a focus on Digital Sales & Marketing, Domestic, International and Creative Labs. To succeed, you will need to work closely with all other departments at Universal to understand their needs and problems.


  • Identify and incorporate current requirements and trends for artist and music analysis.
  • Develop strong relationships with the other departments of Universal Music, as well as help drive the effort to increase understanding of data and data analysis in the company.
  • Aid in the acquisition, visualization and development of data, products and tools that can be used among various UMG departments.
  • Create weekly and monthly reports on UMG’s performance on various platforms including Spotify, Apple, YouTube, social media & radio.
  • Collaborate with the other analytical teams in the Nordic region to create new KPIs, hypotheses, theories and discoveries in ‘insights & analytics’ and present the results to key stakeholders at Universal Music in the form of reports, presentations and workshops.


  • Deep understanding of quantitative research, as well as an ability to tell a story using data.
  • Knowledge of various qualitative and quantitative research and data science methods (e.g. regression analysis, forecasting or focus groups) and ability to choose the appropriate approach to the problem.
  • Strong presentation and project management skills. Due to working with international teams regularly, fluency and comfort in presenting in English is required.
  • Understanding of overall media and technology trends and an interest in combining music and technology.
  • Extensive experience with Microsoft Excel, SQL or equivalent analytical tool is required. Experience in Google’s BigQuery, APIs and analytical/statistical languages (R, Python, etc.) is preferred. Experience with data visualization tools such as Tableau, Google Data Studio or Domo is a plus.
  • Ability to provide data-driven, analytical solutions, insights and guidance to loosely defined problems and work autonomously and time-efficiently on various projects.
  • Previous experience in sales, branding, marketing or another customer/people focused area also a plus. Previous music industry experience not required but is meritorious.
  • Experience: 1-4 years.

You will be in the Digital Sales, Marketing, Radio & Insights department. Please send your CV in English and personal letter to jobb@umusic.com. We will be interviewing continuously.