We created a pre-listen campaign for the Avicii album “Tim” based around a simple but powerful expression. Placing your hand on someone else's hand. The twist was that in this Avicii campaign you did it with someone half way around the world.
In six locations: Stockholm, New York, London, Sidney Saopalo and Tokyo, big physical installations was constructed that people could walk into. Inside, you placed your hand on a touch device that powered up the room lights and a map of the world that showed the locations of all the other Avicii installations.
If anyone in these other locations placed their hand on their touch device at the same time as you a link was established and the music started.