CRM Manager

Universal Music is the market leader of the music business. The world’s most famous music labels are part of us. We have been writing music history for over 100 years representing numerous local and international artists across all genres. Our accomplishments are driven by our love for music, extraordinary artists, and our ambitious teams.

We are seeking a data-driven CRM Manager with approximately 2+ years of experience to join Universal Music Group’s Amplify team. Amplify is a full-stack marketing department working at the intersection of artist marketing, live, ticketing and merch. In this role, you will work with CRM related activities in the music industry with a focus on artist campaigns and live events. The role is both strategic and operational, working within Universal Music Group (Universal Music, United Stage & United Tickets).

You will be responsible for managing and optimizing our CRM strategies and will play a key role in enhancing fan engagement and driving revenue growth through personalized marketing and data insights. You will report to the Director of Amplify.


Responsibilities:

  • Develop and execute CRM strategies aimed at improving fan engagement, retention, and sales.
  • Optimize personalized customer journeys and loyalty programs to drive ticket sales, merchandise purchases, and fan loyalty using CRM tools and platforms; DotDigital being the main tool of use.
  • Manage and analyze data to create segmented marketing campaigns, leveraging fan behavior and purchase history to optimize communications and offers.
  • Collaborate with the marketing, ticketing and D2C teams to coordinate and execute email/sms campaigns and other digital marketing activities. Have a close dialogue with UMG Central which assists local teams.
  • Monitor and report on CRM performance, analyzing key metrics such as open rates, click-through rates, conversions, and revenue impact from campaigns.
  • Implement A/B testing to continuously improve email content, subject lines, and offer effectiveness.
  • Ensure compliance with GDPR and other relevant data protection regulations, especially regarding ticketing and customer data.
  • Integrate and optimize CRM tools with key platforms and sites to ensure that data flows and segmentation are efficient and accurate.
  • Provide insights and recommendations based on data analysis to improve overall fan engagement and marketing performance.
  • Stay updated on the latest CRM, email marketing and data trends, specifically within the entertainment sector.

Qualifications:

  • 2+ years of experience working in CRM, preferably within the entertainment or e-commerce sectors.
  • Preferably a relevant degree within the Marketing/CRM
  • Experience of CRM platforms, preferably DotDigital, to drive personalized marketing campaigns.
  • Proven ability to manage customer data, segment audiences, and execute automated email campaigns.
  • Experience working with e-commerce or ticketing platforms and integrating them into CRM systems.
  • Solid knowledge of GDPR and best practices for handling customer data in marketing.
  • Strong analytical skills with the ability to translate data into actionable insights and strategies.
  • Excellent communication skills in Swedish and English (both written and spoken) and an ability to collaborate cross-functionally with different teams.
  • Experience with A/B testing and campaign optimization.
  • A passion for music and the live entertainment industry is a plus!

This is a 6-month position with good opportunity for extension. The office is centrally located in Stockholm.

 

Please send your CV and cover letter as soon as possible as we are interviewing continuously. We look forward to hear from you!

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