Do you want to discuss the music business of tomorrow or play us a song? Here is everyone working at Universal Music Sweden. Speak soon!


Joakim Johansson

Managing Director

Birgitta Bokström

Business Development

Eddie Persson

Creative & Marketing Director

Erik Backman

Finance Director

Ida Lindholm

Legal & Business Affairs Director

Jael Steinberg

Artist Strategy Director

Leif Käck

A&R Director

Martha Åhlund

VP People, Inclusion & Culture

Executive Assistant

Therese Edin

Executive Assistant


Cassandra Ströberg

A&R Manager

Charlie Lindahl

A&R Manager

Christoffer Silverberg

Head of Island

Frida Finstad

A&R Coordinator & A&R Director Assistant

Jennifer Dillane

A&R Manager

Mathilda Sachs

Junior A&R Manager

Nicholas Johansson

A&R Manager

Niklas Rune

A&R Manager

Peter Hart

Senior A&R Manager

Shewit Tesfagabreal

Studio Manager Island


Andreas Hindenäs

Head of Local

Annika Franczak

Project Manager

Felicia Lins de Albuquerque

Project Manager

Asta Briggman

Project & PR Manager

Emilie Rosenblad

Senior Project Manager

Frida Skogh

Senior PR & Corporate Communications Manager

Josefin Astrén

Project Manager UMG Kids & Entertainment

Josefin Lundgren

Senior Project Manager

Love Appelgren

Senior Project Manager

Niklas Torsell

Senior PR Manager

Robert Olausson

Director UMG Kids & Entertainment

Sofia Sandqvist

Senior Project & Label Manager

EMI Sweden

Mikael Wadström

Head of EMI Sweden

Frida Bergh

Senior Project Manager

Henrik Hansson

Marketing Director EMI Sweden

Lova Seidefors

Junior Project Manager

Patricio “Pato” Silva

Senior A&R Manager

Tilda Hagald

Junior A&R Manager

Def Jam Recordings Sweden

Mattias Caliste

Head of Def Jam Recordings Sweden

Hermon Alemseghed

Label Assistant


Burt McRoy

Head of International

Christian Lilja

PR Manager

Evelina Ahrling

Project Manager

Gabrielle La Fera

Senior Project Manager

Harriet Ramato

Project Manager

Shanta Afroze

PR Manager

Events & Brands

Vala Esfahanian

Head of Events & Brands

Frida Sandén

Project Manager Events & Brands

Nellie Cadjo

Consultant Events & Brands


Johanna Hoffman

Head of Export

Cherie Glover

Project Manager


Mia Segolsson

GM Polar Music International

Max Lysell

Project Manager

Catalog & Special Projects

Martin Brandt

Catalog & Special Projects


Ted Criborn

Head of LABS

Evelina Larsson

Junior Creative/Art Director

Jonathan Perlmann

Senior Content Creator

Joyce Rodriguez

Content Creator

Katinka Roos

Senior Copywriter/Creative

Marcus Lackmann


Tove Floss

Art Director


Agnes Almvärn

Head of Amplify

James Barry

Lead Data Scientist

Mathias Akmal

Innovation Marketing Manager

Mia-Maria Bäck

Music Strategy Manager - Playlist

Patrik Johansson

Digital Marketing & Strategy Lead

Teodor Sjölund

Junior Social Media Manager

Tova Wallsten

Digital Marketing Manager


Isabelle Wahlf

Creative Project Manager

Victor Gravestam

D2C Manager

Virgin Music Group

Daniel Tivemark

Country Manager Sweden

Ali Khojasteh

Label Manager

Jack Limmer

Manager, Global Growth Initiatives Virgin Music Group

Music Strategy

Bosse Lundquist

Music Strategy Manager - Radio

Frida Wistrand

Music Strategy Manager - Stream

Mika Yngwe

Senior Music Strategy Manager - Stream

Simon Englund

Music Strategy Assistant

Licensing & sync

Jimmi Storm

Licensing Manager

Nina Nestlander

Senior Creative Sync Manager – Film & TV


Christer Mellström

Head of Production

Johan Funemyr

Senior Production Manager

Peter Mannio

Senior Production Manager

Accounting & Compliance

Oscar Fager

Controls & Compliance Advisor Central Europe / Head of Accounting & Compliance Sweden

Josefin Berglund

Accounting & Compliance Manager

Madeleine Skovby


Nina von Sicard

Accountant & Payroll Manager

Tina Lindgren


Business Controlling

Daniel Chambers

Controller & Business Analyst

Gabriella Gustafsson

Controller & Business Analyst


Stefan Lindberg

Nordic Logistic Manager


Christian Wester

Royalty Accountant


Kim Ålander

Head of IT Operations

Axel Lind

Junior Deskside Support Technician

Gustav Polbring

Junior Deskside Support Technician

People, Inclusion & Culture

Louise Wöllner

People, Inclusion & Culture Partner


Elizabeth Teintang


Evelina Vallsäter

Receptionist/Office Coordinator