UMG FOR BRANDS
UMG for brands is our department that works to bring brands together with music, artists and entertainment. We work with signed artists throughout Universal Music Group and United Stage. Our main areas are brand deals, branded events and other events. Together with different brands, we match artists for collaborations, create new concepts and produce various events such as showcases and release parties. Read more below!
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GRAMMIS
Responsible for all partnerships around Grammis, including the red carpet, brand collaborations and afterparty. A complete solution that includes both planning and execution to create a memorable and successful event.
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H&M x DANIELA RATHANA
Re-launch campaign together with H&M where Daniela was one of the Swedish profiles. The campaign included social media efforts and a live performance during an event in Stockholm. This global concept has previously been implemented in several countries with well-known artists as front figures.
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LIDL x JIREEL
Campaign together with LIDL to reinforce their concept "Project X". The creative message of the campaign, that vegetables and herbs grow better to music, was interpreted by three of our artists, including Jireel. An innovative project that linked music and sustainability in a unique way.
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COCA COLA x BELL
Ambassador campaign in collaboration with Coca-Cola and Bell. The project included content on social media combined with other marketing activities to strengthen brand presence and engagement among the target groups.
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BROOKLYN SOUND TOUR
Produces and is responsible for booking artists for Brooklyn Sound. Handles everything from ticketing systems and concept development to artwork, to ensure a consistent and engaging experience.
Collaborations
Get in touch with us if you want to discuss the possibilities of combining culture, brands and artists.