Veronica Maggio, Screen time
"We live in a time where music is always just a click away. A time where if you don't really like the first 5 seconds of an intro, you skip to the next song. In this experiment, I want to find out if we're ready to do some sacrificing for music. It might even be so that you will appreciate a song more if you need to wait and long for it a bit?"
Together with Swedish pop star Veronica Maggio we created an experiment where people could exchange screen time for an unreleased song. To listen, all you had to do was to visit veronicamaggio.se and flip your phone upside down and wait between 5-30 minutes. If you touched the phone or tried to use it in any way you had to restart.
In the end 56 000 unique visitors waited together a combined time of 121 days.